About Me

With over 15 years of experience in the Tech, Telco, Retail, and CPG industries, I am a marketing executive and entrepreneur who has worked with both high-profile companies and thriving venture-backed startups. My extensive portfolio includes companies such as L’Oréal, Reckitt, Bouygues Telecom, Red Bull, Danone, Chanel, Kering, YellowPages, Bank of the West, Life360, Henry's and more.

I have spent the last 15 years in Silicon Valley, where I first was responsible for scouting new innovations and developing new business opportunities in mobile, media, and tech for Bouygues Telecom and TF1 - part of the Bouygues Group ($40B revenue in 2018).As a mentor for high-profile startup accelerators and academic training programs like General Assembly, GrowthX, Blue Factory, HAX/SOSV, The Refiners, Le Wagon, Numa, Startup Leadership Program, SenseCube, and Hacker Exchange,

I also speak extensively on the topic of Growth Marketing around San Francisco and Paris.

In 2016, I founded The Growth Concierge, a growth marketing boutique that specializes in helping startups get early traction, find product/market fit, refine and map their ideal user profiles, and activate their acquisition channels.

If you're interested in learning more about my experience and how I can help your business grow, please feel free to connect with me here.

#MarketingExecutive #Entrepreneur #SiliconValleyExperience #VentureBackedStartups #GrowthMarketing #StartupMentor #StartupAccelerators #GrowthStrategy #BusinessOpportunities #ProductMarketFit #UserProfiles #AcquisitionChannels

Courses

How to build a marketing engine to acquire and retain good-fit customers

How to build a marketing engine to acquire and retain good-fit customers

4 weeks | 5 seats | New cohort every month

$ 1,250 USD

Skills

  • Digital Marketing
  • Entrepreneurship
  • Digital Strategy
  • Marketing Strategy
  • SaaS / E-commerce
  • Marketing Analytics
  • Product Marketing
  • Mobile Marketing
  • Paid Aquisition
  • Social Media Advertising
  • SEO / SEM
  • Email Marketing

Articles

The Art of Predicting CAC: A Framework for eCommerce Success

The Art of Predicting CAC: A Framework for eCommerce Success

To succeed in eCommerce, businesses must learn how to predict Customer Acquisition Cost (CAC), which is the cost of acquiring new customers.

eCommerce
Maximizing Ad Budget with $1/day Video Ads by Dennis Yu

Maximizing Ad Budget with $1/day Video Ads by Dennis Yu

The $1 a day strategy, popularized by digital marketing expert Dennis Yu, has become one of the most effective and affordable ways to reach your target audience on social media platforms through video ads.

Marketing
Why Product-Centered Companies are Doomed to Fail.

Why Product-Centered Companies are Doomed to Fail.

The Jobs-to-be-Done (JTBD) theory asserts that customers don't buy products; they hire them to get a job done.

Strategy
Going Viral is Overrated: Why it's Not the Ultimate Marketing Goal

Going Viral is Overrated: Why it's Not the Ultimate Marketing Goal

Going viral has become the ultimate goal for many marketers and businesses, with countless articles and guides detailing the steps to achieve this elusive feat. However, the truth is that going viral is not the ultimate marketing goal.

Marketing
How Duolingo Drove User Growth with AI, Gamification, Mascot Marketing, and More

How Duolingo Drove User Growth with AI, Gamification, Mascot Marketing, and More

Duolingo's success can be attributed to a combination of strategies like personalization, gamification, mobile-first approach, free-to-use model, and mascot marketing.

Growth
Growth Loops: How to Build Marketing Into Your Product

Growth Loops: How to Build Marketing Into Your Product

The best marketers think less about funnels. More about loops: a user action creates an output that creates a new user.

Marketing
4 Tips to Win at Marketing During Uncertain Times

4 Tips to Win at Marketing During Uncertain Times

Fix your digital plumbing leaks. Try new platforms. Refresh your audience insights. Produce high-intent content.

Marketing
Silicon Valley Marketing: What's Growth Marketing-Fit?

Silicon Valley Marketing: What's Growth Marketing-Fit?

Silicon Valley is home to 220+ unicorns, more than anywhere in the world. Our live session covered the evolution of marketing pillars, tools and dynamics from a Silicon Valley eye.

Marketing

Where top marketers & startups come to grow better, faster, stronger.

To help you and your business grow, Growth/Marketing- Fit blends cohort-based programs with content and a supportive online community.

Our PROGRAMS
Web App Courses - Academy Webflow TemplateMarketing - Academy Webflow TemplateDevelopment Course - Academy Webflow TemplateMobile App Course - Academy Webflow Template