How Duolingo Drove User Growth with AI, Gamification, Mascot Marketing, and More
Duolingo's success can be attributed to a combination of strategies like personalization, gamification, mobile-first approach, free-to-use model, and mascot marketing.
Growth Loops: How to Build Marketing Into Your Product
The best marketers think less about funnels. More about loops: a user action creates an output that creates a new user.